About
I am a dynamic leader in digital transformation and operational strategy, with over 10 years of experience optimizing financial performance and profitability for creative and service-oriented companies.
I excel at leading multidisciplinary teams, implementing innovative technological solutions, and aligning processes with a clear business vision. My expertise includes agile project management, data analysis, business intelligence (BI/KPIs), and operational efficiency.
Work
Remedia / Brand Consulting
|Operations Manager
Mexico City
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Summary
I lead the comprehensive operations of the consultancy, aligning multidisciplinary teams across Strategy, Branding, Development, Digital Marketing, and Administration/Finance to ensure operational excellence and profitability.
Highlights
Designed and implemented a centralized project management system (SSOT + Asana) with phased processes and critical milestones, ensuring 100% on-time delivery and high-quality outputs for over 15 simultaneous projects.
Directed end-to-end brand building methodology for over 30 projects, significantly enhancing client satisfaction and reducing revision cycles.
Optimized digital project management through technical solution and user experience-focused templates, accelerating development and pre-publication review times.
Reengineered internal financial management, increasing average monthly net margin and improving financial visibility by 90% through robust budgeting and revenue forecasting systems.
Drove commercial growth by diversifying the service offering with 4 new products, generating over 2 million MXN in revenue, and achieving a 70% client referral rate through sustained client expansion and guaranteed project execution.
Prana Marketing Group / Consulting & Marketing
|Administrative Operations Coordinator
Mexico City
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Summary
I led operational management in experiential marketing, administered key accounts, and ensured compliance with KPIs and commercial agreements for clients such as SAM'S. I also optimized internal processes to enhance project execution.
Highlights
Coordinated multidisciplinary marketing and sales teams to ensure timely and high-quality delivery for key client projects, including SAM'S.
Implemented performance metrics, control dashboards, and executive reports to evaluate campaign effectiveness and enable real-time strategic adjustments.
Integrated analysts, designers, and new business specialists, fostering effective collaboration to develop and execute commercial strategies.
Residencia / Top-Tier Advertising
|Finance and Administration Manager
Mexico City
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Summary
I spearheaded the agency's financial and operational management, leading a specialized team in budgets, procurement, accounts receivable, and treasury to ensure project profitability and financial stability.
Highlights
Oversaw financial and operational management for the agency, leading a specialized team in budgeting, procurement, accounts receivable, and treasury.
Directed invoicing and collection strategies to accelerate payment flows and deliver financial reports to high-profile clients including VW, Corona, FUD, Mattel, and Pernod Ricard.
Managed relationships with external departments (accounting, legal, HR) to ensure regulatory compliance and optimize operational efficiency.
Supervised recurring expenses, payroll, and contracts, optimizing resource allocation to maintain financial stability and project profitability.
Vice Media & Virtue Worldwide / Advertising and Media
|Regional Treasurer
Mexico City
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Summary
I managed the regional treasury for Mexico, Colombia, and Argentina, overseeing accounts payable, cash flow, and budgets to ensure financial stability and the accurate execution of accounting processes in Oracle.
Highlights
Managed regional treasury operations for Mexico, Colombia, and Argentina, overseeing accounts payable, cash flow, and budgets.
Led invoice reconciliation, commercial registration, and payments to vendors and editorial collaborators, maintaining control over recurring expenditures.
Developed cash flow forecasts and strategic financial reports to support executive decision-making, presenting findings to leadership in New York.
Implemented a corporate accounting-aligned budgeting system, enhancing the management of quotes and financial forecasts.
Acritus Group / Zingara, Dorothy Gaynor, Capa de Ozono
|Corporate Purchasing Analyst
Mexico City
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Summary
I collaborated in coordinating purchasing and general services for over 100 national stores, managing vendor relationships and financial processes within SAP.
Highlights
Coordinated purchasing and general services for over 100 national stores, managing vendor relationships and financial processes within SAP.
Supervised compliance with civil protection requirements, leases, and maintenance to ensure operational continuity for all retail locations.
Supported strategic procurement of point-of-sale materials (canvases, labels, bags, banners) and collaborated on seasonal import processes.
Managed accounts payable documentation and payment tracking in SAP, optimizing cash flow based on monthly budgets.
Skills
Project and Operations Management
Asana, Slack, Zoho, Workspace (Admin Certified), Operational Efficiency, SSOT, Asynchronous Communication.
Web Development
Visual Studio Code, Vercel, Github, Shopify, Figma, Digital Solutions, UX/UI Design.
Data Analysis and Business Intelligence
Looker Studio, Power BI, Pipedrive, Business Intelligence, Data-Driven Decision Making.
Digital Marketing
Google Ads (Search, PMAX, Shopping), Meta Ads, Supermetrics, Windsor.ai, Multichannel Marketing, SEO/SEM, Campaign Management.
Financial Management
Budgeting, Financial Forecasting, Treasury Management, Resource Optimization, Cost Savings, Financial Reporting.
Leadership and Strategy
Team Leadership, Strategic Planning, Business Vision, Client Relationship Management, Problem Solving, Innovation.
Generative AI
ChatGPT, Google AI Studio (Media Generator), Deepseek (Deep Think), You.com.
Certificates
Workspace Administrator
Google for Educator
Strategic Partnering
Conscious Leadership
Education
Carlos Septién García
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Bachelor's Degree
Journalism
Languages
Spanish
English
Proficient
Interests
Hobbies
Literature, Chess, Sports, Travel.